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Content Pruning in 2026: Why Deleting Your Archive Saves Your Search Visibility

Content Pruning in 2026: Why Deleting Your Archive Saves Your Search Visibility

We are conditioned to believe more content is better, but your legacy archives could be hurting your rankings. Here is a practical framework for auditing and deleting old posts to save your site's performance.

Dave Dougherty
Dave Dougherty
MarketingMarketing
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Beyond Word Count: Mastering Information Gain in the Era of AI Search

Beyond Word Count: Mastering Information Gain in the Era of AI Search

Forget the "magic number" for word counts; in 2026, search engines prioritize unique information gain and the human experience. Discover how to shift your strategy toward "time to value" and create content that AI can't replicate.

Dave Dougherty
Dave Dougherty
AIAI
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Why “Do More With AI” Is Wearing People Down

Why “Do More With AI” Is Wearing People Down

Gallup data helps explain why productivity pressure is rising while engagement struggles. Plus 4 guardrails you can try this week.

Dave Dougherty
Dave Dougherty
MarketingMarketing
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AI’s Real Value? Augmenting Talent.

AI’s Real Value? Augmenting Talent.

If self-awareness, AI, and resiliency are now hiring priorities, what does that mean for your day-to-day as a marketer?

Dave Dougherty
Dave Dougherty
MarketingMarketing
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Sometimes the Old Ways Are Better

Sometimes the Old Ways Are Better

What a work trip reminded me about creativity, collaboration, and human context

Dave Dougherty
Dave Dougherty
MarketingMarketing
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Rediscovering SEO in the Age of AI

Rediscovering SEO in the Age of AI

Why assistants cite rankings, remember brands, and reward proof.

Dave Dougherty
Dave Dougherty
MarketingMarketing
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Trust or Suspicion? How We See AI Today

Trust or Suspicion? How We See AI Today

What the Pew survey reveals about AI’s limits and society’s expectations.

Dave Dougherty
Dave Dougherty
AIAI
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You Can’t Download a Crossover

You Can’t Download a Crossover

Coach K, Kobe, and what marketers need to remember about AI.

Dave Dougherty
Dave Dougherty
AIAI
+1+1
AI Can't Fix Bad Management—But It Might Expose It

AI Can't Fix Bad Management—But It Might Expose It

Performance Theater in the Age of AI. What Happens When Reviews Become an Exercise in Optics.

Dave Dougherty
Dave Dougherty
AIAI
+1+1
The AI Adoption Ladder (And Why Most Marketers are Still at Level One)

The AI Adoption Ladder (And Why Most Marketers are Still at Level One)

A practical framework for marketers and business leaders to gauge where their artificial intelligence skill sets are and how they can move to the next level.

Dave Dougherty
Dave Dougherty
MarketingMarketing
+1+1
Teach the Bots, Defend Your Reputation

Teach the Bots, Defend Your Reputation

Use the Mullet Content Strategy and Robert Rose’s Brand Hygiene Questions to shape how machines—and people—see you.

Dave Dougherty
Dave Dougherty
AIAI
Case Study: I Fixed a Toilet with AI

Case Study: I Fixed a Toilet with AI

AI won’t fix your life—but it might fix your leaky toilet. A true story on practical uses of AI and what they reveal about where we’re headed.

Dave Dougherty
Dave Dougherty