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Content Pruning in 2026: Why Deleting Your Archive Saves Your Search Visibility
Feb 05, 2026

Content Pruning in 2026: Why Deleting Your Archive Saves Your Search Visibility

We are conditioned to believe more content is better, but your legacy archives could be hurting your rankings. Here is a practical framework for auditing and deleting old posts to save your site's performance.

Dave Dougherty
Dave Dougherty
MarketingMarketing
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Beyond Word Count: Mastering Information Gain in the Era of AI Search
Jan 29, 2026

Beyond Word Count: Mastering Information Gain in the Era of AI Search

Forget the "magic number" for word counts; in 2026, search engines prioritize unique information gain and the human experience. Discover how to shift your strategy toward "time to value" and create content that AI can't replicate.

Dave Dougherty
Dave Dougherty
MarketingMarketing
The 2026 Blog Audit: Defending Your Topical Authority Against Content Decay
Jan 22, 2026

The 2026 Blog Audit: Defending Your Topical Authority Against Content Decay

Protect your site's topical authority in 2026 by auditing legacy content and eliminating "content debt." Learn how to use the Information Gain filter to ensure your blog remains competitive in the era of AI-driven search.

Dave Dougherty
Dave Dougherty
MarketingMarketing
+2+2
AI’s Real Value? Augmenting Talent.
Nov 20, 2025

AI’s Real Value? Augmenting Talent.

If self-awareness, AI, and resiliency are now hiring priorities, what does that mean for your day-to-day as a marketer?

Dave Dougherty
Dave Dougherty
MarketingMarketing
+1+1
Sometimes the Old Ways Are Better
Oct 10, 2025

Sometimes the Old Ways Are Better

What a work trip reminded me about creativity, collaboration, and human context

Dave Dougherty
Dave Dougherty
MarketingMarketing
+1+1
Rediscovering SEO in the Age of AI
Oct 02, 2025

Rediscovering SEO in the Age of AI

Why assistants cite rankings, remember brands, and reward proof.

Dave Dougherty
Dave Dougherty
MarketingMarketing
+1+1
Trust or Suspicion? How We See AI Today
Sep 19, 2025

Trust or Suspicion? How We See AI Today

What the Pew survey reveals about AI’s limits and society’s expectations.

Dave Dougherty
Dave Dougherty
MarketingMarketing
+1+1
Teach the Bots, Defend Your Reputation
Aug 15, 2025

Teach the Bots, Defend Your Reputation

Use the Mullet Content Strategy and Robert Rose’s Brand Hygiene Questions to shape how machines—and people—see you.

Dave Dougherty
Dave Dougherty
Exploring AI, Marketing, and Careers Together

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