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Content Pruning in 2026: Why Deleting Your Archive Saves Your Search Visibility

Content Pruning in 2026: Why Deleting Your Archive Saves Your Search Visibility

We are conditioned to believe more content is better, but your legacy archives could be hurting your rankings. Here is a practical framework for auditing and deleting old posts to save your site's performance.

Dave Dougherty
Dave Dougherty
MarketingMarketing
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Beyond Word Count: Mastering Information Gain in the Era of AI Search

Beyond Word Count: Mastering Information Gain in the Era of AI Search

Forget the "magic number" for word counts; in 2026, search engines prioritize unique information gain and the human experience. Discover how to shift your strategy toward "time to value" and create content that AI can't replicate.

Dave Dougherty
Dave Dougherty
A Case for Creative Versus Average Marketing

A Case for Creative Versus Average Marketing

Why would so many companies be ok with launching and standing for such bland marketing?

Dave Dougherty
Dave Dougherty
MarketingMarketing
The 2026 Blog Audit: Defending Your Topical Authority Against Content Decay

The 2026 Blog Audit: Defending Your Topical Authority Against Content Decay

Protect your site's topical authority in 2026 by auditing legacy content and eliminating "content debt." Learn how to use the Information Gain filter to ensure your blog remains competitive in the era of AI-driven search.

Dave Dougherty
Dave Dougherty
The Gap Between “I Think” and “I Did”

The Gap Between “I Think” and “I Did”

Our brains are terrible dashboards. We remember the loud stuff, the recent stuff, the emotional stuff, but we miss the quiet patterns.

Dave Dougherty
Dave Dougherty
AIAI
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Why “Do More With AI” Is Wearing People Down

Why “Do More With AI” Is Wearing People Down

Gallup data helps explain why productivity pressure is rising while engagement struggles. Plus 4 guardrails you can try this week.

Dave Dougherty
Dave Dougherty
MarketingMarketing
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AI’s Real Value? Augmenting Talent.

AI’s Real Value? Augmenting Talent.

If self-awareness, AI, and resiliency are now hiring priorities, what does that mean for your day-to-day as a marketer?

Dave Dougherty
Dave Dougherty
MarketingMarketing
+1+1
Sometimes the Old Ways Are Better

Sometimes the Old Ways Are Better

What a work trip reminded me about creativity, collaboration, and human context

Dave Dougherty
Dave Dougherty
MarketingMarketing
+1+1
Rediscovering SEO in the Age of AI

Rediscovering SEO in the Age of AI

Why assistants cite rankings, remember brands, and reward proof.

Dave Dougherty
Dave Dougherty
MarketingMarketing
+1+1
Trust or Suspicion? How We See AI Today

Trust or Suspicion? How We See AI Today

What the Pew survey reveals about AI’s limits and society’s expectations.

Dave Dougherty
Dave Dougherty
Marketing as a Luxury Good

Marketing as a Luxury Good

Why time, curiosity, and creativity are the real differentiators in an AI-driven world.

Dave Dougherty
Dave Dougherty
AIAI
+1+1
You Can’t Download a Crossover

You Can’t Download a Crossover

Coach K, Kobe, and what marketers need to remember about AI.

Dave Dougherty
Dave Dougherty
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