Archive | Pathways by Enterprising Minds

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MarketingMarketing

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Beyond Word Count: Mastering Information Gain in the Era of AI Search

Forget the "magic number" for word counts; in 2026, search engines prioritize unique information gain and the human experience. Discover how to shift your strategy toward "time to value" and create content that AI can't replicate.

Dave Dougherty

A Case for Creative Versus Average Marketing

Why would so many companies be ok with launching and standing for such bland marketing?

Dave Dougherty

MarketingMarketing

The 2026 Blog Audit: Defending Your Topical Authority Against Content Decay

Protect your site's topical authority in 2026 by auditing legacy content and eliminating "content debt." Learn how to use the Information Gain filter to ensure your blog remains competitive in the era of AI-driven search.

Dave Dougherty

The Gap Between “I Think” and “I Did”

Our brains are terrible dashboards. We remember the loud stuff, the recent stuff, the emotional stuff, but we miss the quiet patterns.

Dave Dougherty

AIAI

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Why “Do More With AI” Is Wearing People Down

Gallup data helps explain why productivity pressure is rising while engagement struggles. Plus 4 guardrails you can try this week.

Dave Dougherty

MarketingMarketing

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AI’s Real Value? Augmenting Talent.

If self-awareness, AI, and resiliency are now hiring priorities, what does that mean for your day-to-day as a marketer?

Dave Dougherty

MarketingMarketing

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Sometimes the Old Ways Are Better

What a work trip reminded me about creativity, collaboration, and human context

Dave Dougherty

MarketingMarketing

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Rediscovering SEO in the Age of AI

Why assistants cite rankings, remember brands, and reward proof.

Dave Dougherty

MarketingMarketing

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Trust or Suspicion? How We See AI Today

What the Pew survey reveals about AI’s limits and society’s expectations.

Dave Dougherty

Marketing as a Luxury Good

Why time, curiosity, and creativity are the real differentiators in an AI-driven world.

Dave Dougherty

AIAI

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You Can’t Download a Crossover

Coach K, Kobe, and what marketers need to remember about AI.

Dave Dougherty

AIAI

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AI Can't Fix Bad Management—But It Might Expose It

Performance Theater in the Age of AI. What Happens When Reviews Become an Exercise in Optics.

Dave Dougherty